Open AccessThe relationship of Brand Commitment, Brand Credibility, Perceived Quality, Customer Satisfaction and brand loyalty: an empirical study on Stylo shoes
Author(s) -
Muhammad Rizwan,
Pakeeza Anum Javed,
Javaria Aslam,
Rushmeen Khan,
Humaira Bibi
Publication year - 2014
Publication title -
journal of sociological research
Language(s) - English
Resource type - Journals
ISSN - 1948-5468
DOI - 10.5296/jsr.v5i1.6572
Subject(s) - credibility , marketing , brand loyalty , business , loyalty , quality (philosophy) , customer satisfaction , psychology , brand management , brand awareness , advertising , political science , philosophy , epistemology , law