Open AccessThe Role of Brand and Company Image in Building Brand Loyalty through Service Quality and Brand Trust
Author(s) -
Muhammad Ahmad Fawad Sheikh,
Muhammad Ahsan Fawad Sheikh,
Muhammad Rizwan,
Qasim Maqsood
Publication year - 2014
Publication title -
journal of sociological research
Language(s) - English
Resource type - Journals
ISSN - 1948-5468
DOI - 10.5296/jsr.v5i1.6571
Subject(s) - brand management , brand loyalty , business , brand equity , brand extension , brand awareness , brand image , marketing , advertising , service quality , service (business) , quality (philosophy) , loyalty , corporate branding , customer satisfaction , loyalty business model , epistemology , philosophy