Open AccessAn Empirical Study of Brand Loyalty on Samsung Electronics in Pakistan
Author(s) -
Faiq Kamal Haider Hashmi,
Faisal Khalid,
Muhammad Ammar Akram,
Usman Saeed,
Muhammad Rizwan
Publication year - 2014
Publication title -
journal of sociological research
Language(s) - English
Resource type - Journals
ISSN - 1948-5468
DOI - 10.5296/jsr.v5i1.6570
Subject(s) - credibility , brand loyalty , marketing , service quality , loyalty , customer satisfaction , quality (philosophy) , advertising , brand image , business , regression analysis , loyalty business model , brand awareness , brand management , reliability (semiconductor) , brand equity , service (business) , psychology , mathematics , statistics , political science , philosophy , power (physics) , physics , epistemology , quantum mechanics , law