Open AccessThe Impact of Promotional Tools on Consumer Buying Behavior: A Study from Pakistan
Author(s) -
Aurangzeb Mughal,
Asif Mehmood,
Ammar Mohi-ud-deen,
Ahmad Borjali
Publication year - 2014
Publication title -
journal of public administration and governance
Language(s) - English
Resource type - Journals
ISSN - 2161-7104
DOI - 10.5296/jpag.v4i3.6680
Subject(s) - casual , business , purchasing , marketing , competitor analysis , advertising , promotion (chess) , profit (economics) , sales promotion , economics , sales management , microeconomics , materials science , politics , political science , law , composite material
The main purpose of this research was to investigate the effect of sales promotion and natural environment that is casual factor in consumer buying behavior. The survey found that there was an insignificant relationship between coupons and buying behavior. On the other hand the buy-one-get-one free, Physical surrounding has a significant relationship with the purchasing behavior.. The consequences of this research will help marketers to recognize the most excellent kind of promotional tools that significantly influence the purchasing behavior of consumers. Traders can develop their business plan more effectively through the results of this study and plans help entrepreneurs and traders to gain a competitive benefit over their competitors and enable businesses to gain maximum profit.