Open AccessGreen Purchase Intention: an examination of customers towards Adoption of Green Products
Author(s) -
Muhammad Umar Hayat Abbasi,
Qamar Shehzad Qureshi,
Muhammad Rizwan,
A. F. Wazir Ahmad,
Farukh Mehmood,
Faiza Hashmi,
Bushra Riaz,
Aneela Nawaz
Publication year - 2013
Publication title -
journal of public administration and governance
Language(s) - English
Resource type - Journals
ISSN - 2161-7104
DOI - 10.5296/jpag.v3i3.6220
Subject(s) - green marketing , globe , marketing , business , purchasing , value (mathematics) , sample (material) , industrialisation , consumer awareness , green consumption , advertising , purchasing power , economics , psychology , market economy , chemistry , chromatography , machine learning , neuroscience , computer science , keynesian economics
Increasing awareness on the various environmental problems has led a shift in the way consumers go about their life. There has been a change in consumer attitudes towards a green lifestyle and people are actively trying to reduce their impact on the environment. Massive industrialization has changed this world radically and leaving behind a curse to nature. Environmental reduction is a concern of people all around the globe. The purpose of this study is to identify the important factors that influence the green purchase intentions of the people. This study investigates the effects of different variables on green purchase intention of consumers. A sample of 150 respondents was taken from the students and professional in Bahawalpur City of Pakistan. The data was collected through a self-administered questionnaire, using the previous established scales. Regression results of the study validate all the hypotheses of the study confirming the significant impact of green perceived value, green trust, green environmental responsibility, green marketing tools and green purchase attitude on green purchase intention. The current study falsifies the assumption that the consumers in developing countries are less prone towards purchasing of green products. Managerial implications and limitations are discussed to make this study more fruitful.