Open AccessThe Contributions of Neuromarketing in Marketing Research
Author(s) -
Khalid Ait Hammou,
Hasan Galib,
Jihane Melloul
Publication year - 2013
Publication title -
journal of management research
Language(s) - English
Resource type - Journals
ISSN - 1941-899X
DOI - 10.5296/jmr.v5i4.4023
Subject(s) - neuromarketing , popularity , marketing , psychology , marketing research , function (biology) , data science , neuroscience , business , computer science , social psychology , biology , evolutionary biology