Open AccessEffect of Marketing Factors on Brand Relationship Equity and Affects the Customers’ Purchase Intention
Author(s) -
Bahman Hajipour,
Belghase Bavarsad,
Seyede Elham Zarei
Publication year - 2013
Publication title -
journal of management research
Language(s) - English
Resource type - Journals
ISSN - 1941-899X
DOI - 10.5296/jmr.v5i1.2947
Subject(s) - business , lisrel , brand equity , marketing , advertising , brand awareness , quality (philosophy) , brand management , perceived quality , order (exchange) , sample (material) , structural equation modeling , philosophy , statistics , chemistry , mathematics , epistemology , finance , chromatography