Open AccessThe country of origin effect for Brazilian fresh fruits: a study using Partial Least Squares Procedures
Author(s) -
Janaína de Moura Engracia Giraldi,
Isadora Bacha Lopes
Publication year - 2012
Publication title -
journal of management research
Language(s) - English
Resource type - Journals
ISSN - 1941-899X
DOI - 10.5296/jmr.v4i4.2102
Subject(s) - product (mathematics) , affection , meaning (existential) , structural equation modeling , country of origin , brand image , set (abstract data type) , distribution (mathematics) , marketing , business , psychology , mathematics , computer science , social psychology , statistics , mathematical analysis , geometry , psychotherapist , programming language