Open AccessCognitive Dissonance Affecting Consumer Buying Decision Making: A study Based on Khulna Metropolitan Area
Author(s) -
Tarun Kanti Bose,
Sandip Sarker
Publication year - 2012
Publication title -
journal of management research
Language(s) - English
Resource type - Journals
ISSN - 1941-899X
DOI - 10.5296/jmr.v4i3.1847
Subject(s) - cognitive dissonance , metropolitan area , cognition , marketing , psychology , self justification , value (mathematics) , advertising , self perception theory , ideology , business , social psychology , politics , geography , political science , computer science , law , archaeology , neuroscience , machine learning