Open AccessA Tricotomic Examination of the Planning School, Learning School, and Positioning School Relative to Achieving Optimal Financial Performance in Discontinuous Environmental Turbulence Levels
Author(s) -
Dan Kipley,
Alfred Lewis
Publication year - 2009
Publication title -
journal of management research
Language(s) - English
Resource type - Journals
ISSN - 1941-899X
DOI - 10.5296/jmr.v1i2.25
Subject(s) - strategic planning , financial plan , business , management science , economics , finance , marketing
We present a synthesis of the general methodologies of the Planning School, Learning School, and the Positioning School of strategic formulation which are the most commonly used by academia, research and industry strategic planning. We review the literature from each discipline on these concepts and propose that the cognitive and calculative capabilities intrinsic to the Ansoffian Planning School is the most effective when planning and formulating strategy to achieve optimal financial performance with firms competing in discontinuous levels of environmental turbulence.