Open AccessThe Effect of Sensory Marketing on the Purchase Behavior of Sports Wear Products
Author(s) -
Remziye Kartop,
Özlem EKİZOĞLU
Publication year - 2022
Publication title -
journal of educational issues
Language(s) - English
Resource type - Journals
ISSN - 2377-2263
DOI - 10.5296/jei.v8i2.20153
Subject(s) - clothing , purchasing , advertising , marketing , consumption (sociology) , competitor analysis , business , test (biology) , competition (biology) , sample (material) , consumer behaviour , psychology , sociology , political science , paleontology , social science , ecology , chemistry , chromatography , law , biology