Open AccessAntecedents of University Performance: Does Strategy Matter?
Author(s) -
Okechukwu Lawrence Emeagwali
Publication year - 2021
Publication title -
international journal of social science research
Language(s) - English
Resource type - Journals
ISSN - 2327-5510
DOI - 10.5296/ijssr.v9i2.18928
Subject(s) - extant taxon , structural equation modeling , marketing , path analysis (statistics) , business , public sector , psychology , public relations , political science , mathematics , statistics , evolutionary biology , law , biology
In a bid to contribute to the increasing body of extant interdisciplinary research within the antecedents of university performance and strategic management domains, this study investigates the role of generic strategies in the perceived performance of universities. Using a case study of eight Nigerian universities and survey responses from 380 academics and administrative staff from these universities, the study tested four succinct hypotheses using the covariance structural equation modeling (CB-SEM) technique. Findings revealed that while there was a limited link between differentiation strategy and performance, there was a substantially strong link between focus strategy and performance according to the findings. Similarly, findings revealed that respondents from public-private universities perceived their institutions as having the strongest generic strategy-performance connection, followed by respondents from the public sector. The cost leadership-performance path demonstrated no significant effect.