Open AccessManagement Strategy of Jatiluwih Tourist Attraction as Part of World Cultural Heritage in Tabanan Regency, Bali Province
Author(s) -
Dewa Ayu Diyah Sri Widari,
Made Antara,
Syamsul Alam Paturusi
Publication year - 2019
Publication title -
international journal of social science research
Language(s) - English
Resource type - Journals
ISSN - 2327-5510
DOI - 10.5296/ijssr.v7i1.14248
Subject(s) - tourism , cultural heritage , sustainability , business , diversification (marketing strategy) , sustainable development , marketing , competence (human resources) , tourist attraction , cultural heritage management , public relations , environmental resource management , knowledge management , political science , management , computer science , economics , ecology , law , biology
Various attempts have been made to achieve the goals of the management of Jatiluwih Tourist Attractions as part of the World Cultural Heritage, but there are some obstacles in its implementation. This research aims to develop strategies and programs in the management of sustainable Jatiluwih Tourist Attraction as part of the World Cultural Heritage. This study used qualitative methods supported by quantitative data through the use of Interpretive Structural Modeling (ISM) analysis. Data collection was conducted through interviews, Focus Group Discussion, and document studies. The ISM (expert survey) questionnaire as a research instrument was used to obtain information about the contextual relations of each element in the Interpretive Structural Modeling (ISM) analysis involving 11 experts. The results of the study indicate that the management of Jatiluwih Tourist Attraction as part of the World Cultural Heritage requires strategies and programs for sustainability. The formulated strategies are management more structured to increase tourist visits and improve community welfare; increasing the competence of human resources to increase participation; infrastructure development and diversification of tourism products; and increasing support for the preservation of cultural heritage sites through increase community awareness, land use policies, and the involvement of all stakeholders. Programs are formulated based on the strategies set.