Open AccessFactors Influencing Customer Loyalty of Banking Industry: Empirical Evidence from Pakistan
Author(s) -
Rizwan Ali,
Gao Lei Fu,
Ramiz Ur Rehman
Publication year - 2014
Publication title -
international journal of learning and development
Language(s) - English
Resource type - Journals
ISSN - 2164-4063
DOI - 10.5296/ijld.v4i2.5029
Subject(s) - reputation , business , loyalty business model , loyalty , marketing , service quality , retail banking , banking industry , quality (philosophy) , empirical research , service (business) , financial system , political science , philosophy , epistemology , law