Open AccessDestination or Decision Caused by Promotional Mix
Author(s) -
Iwan Budiherwanto,
Tri Wahyudi,
Rudy Pramudyanto
Publication year - 2019
Publication title -
international journal of human resource studies
Language(s) - English
Resource type - Journals
ISSN - 2162-3058
DOI - 10.5296/ijhrs.v9i1.13980
Subject(s) - sample (material) , advertising , census , population , marketing , exploratory research , business , descriptive research , mathematics , sociology , statistics , chemistry , demography , chromatography , anthropology
This study aims to analyze the media advertising, individual sales, sales promotions and public relations to the decision to stay at the hotel. The population and sample are hotel visitors, the census sampling technique used to determine 70 respondents. This type of research is descriptive exploratory using primary and secondary data. The results of this study are advertising media, individual sales, sales promotions and public relations contributing to increasing hotel visitors.