Open AccessConsumtive Behavior: Mental Accounting and Retention-Time Toward
Author(s) -
. Sudarman,
Septian Yudha Kusuma
Publication year - 2018
Publication title -
international journal of human resource studies
Language(s) - English
Resource type - Journals
ISSN - 2162-3058
DOI - 10.5296/ijhrs.v8i4.13824
Subject(s) - prestige , affect (linguistics) , psychology , sample (material) , power (physics) , mental accounting , accounting , social psychology , actuarial science , business , philosophy , linguistics , chemistry , physics , communication , chromatography , quantum mechanics
This research has purpose to find out the influences of mental accounting, a behavior toward money called power-prestige and retention-time will affect toward consumptive behavior. The sample are 36 employess of Handoko hadiprasetyo Tax Consultant Office Semarang. The data are gained through questionnaires. To analyze the data, multiple regression is used. The findings show there is significant relationship between mental accounting and power-prestige toward consumptive behavior. Meanwhile, retention-time does not affect significantly toward the behavior.