Open AccessNew Wella Salon: Exploring Growth Opportunities (A)
Author(s) -
Nabeel Nisar,
Muhammad Muzamil Sattar,
Ubedullah Memon,
Ali Raza
Publication year - 2016
Publication title -
case studies in business and management
Language(s) - English
Resource type - Journals
ISSN - 2333-3324
DOI - 10.5296/csbm.v3i2.9952
Subject(s) - salon , dilemma , closing (real estate) , session (web analytics) , brainstorming , marketing , position (finance) , business , public relations , management , advertising , art , political science , economics , art history , finance , philosophy , epistemology
This case discusses about the dilemma faced by a famous barber Mr. Fayaz, who has been refused by his loyal customers to get their services from him at the age of 55 years. The incident has taken him to think seriously about his future as a barber and the future of his sons, who share the same profession with him. Over the years, his son Meer has changed the image of the salon from a traditional salon into a trendier and sophisticated salon keeping in mind the changing mind set of consumer and services provided by leading salons of Pakistan. At a brainstorming session, Mr. Fayaz & Meer are trying to address three difficult questions: Was it just an incident and could it be ignorable? What future growth options are available to sustain our position? Would closing the business and investing in some other business be a viable option?