Open AccessWhy Customers Intend to Use Express Delivery Services
Author(s) -
Sri Setiyawati,
Budhi Haryanto
Publication year - 2016
Publication title -
case studies in business and management
Language(s) - English
Resource type - Journals
ISSN - 2333-3324
DOI - 10.5296/csbm.v3i2.9661
Subject(s) - brand image , positive attitude , product (mathematics) , marketing , quality (philosophy) , business , advertising , service quality , service (business) , psychology , positive relationship , social psychology , mathematics , philosophy , geometry , epistemology
The aim of this research was to better understand the effects of products quality, price reasonableness, brand image, and attitude towards customer’s intention. This research was guided by four research questions: What product quality has a positive influence on express delivery services a positive attitude? What price reasonableness positive influence on attitude to use express delivery services? What positive effect on brand image expresses delivery services? What positive attitude influence on intention to use express delivery services? The methodology employed was survey of 100 customers plus in-depth interviews with courier service operators. Interviews and survey were conducted from August to October 2015. This research was used SEM techniques for data analyze. The results confirmed there was no relationship between products quality, price reasonableness and attitude. Furthermore, brand image has influence attitude. The mediating role effects of costumer’s attitude for product quality, price reasonableness and brand image towards customer’s intention offer new insight into antecedents on costumer’s intention in a high influence. This study presents an original contribution to understanding brand image effect and its attributes either directly or through attitude towards customer’s intention is determine.Keywords: Product Quality, Price Reasonableness, Brand Image, Attitude, Customer’s Intention