Mobilizing Global Business for a Healthier World | Zendy

Maria L. Nathan | Zendy

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Mobilizing Global Business for a Healthier World

Author(s) -

Maria L. Nathan

Publication year - 2016

Publication title -

case studies in business and management

Language(s) - English

Resource type - Journals

ISSN - 2333-3324

DOI - 10.5296/csbm.v3i2.9425

Subject(s) - alliance , business , profit (economics) , global health , international business , public relations , human immunodeficiency virus (hiv) , social responsibility , political science , economic growth , marketing , health care , management , economics , medicine , law , microeconomics , family medicine

GBCHealth (formerly the Global Business Coalition) has sought to apply the unique skills and expertise of the for profit world in the fight against HIV/AIDS, Malaria, TB, and other global health problems. Founded in 2001, GBCHealth is dedicated to “mobilizing business for a healthier world.” The alliance has rapidly grown from 17 to 220-plus international companies headquartered in over 30 different countries and representing all parts of the world; different workforces, industries, and geographical regions. A sharper focus is given to this analysis of GBCHealth’s within and cross-sector initiatives and accomplishments with use of an inter-organizational theory-based framework. This commitment by GBCHealth and alliance partners is a hopeful act of social responsibility that represents awareness of correlated fates as well as good business sense.

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