Open AccessMobilizing Global Business for a Healthier World
Author(s) -
Maria L. Nathan
Publication year - 2016
Publication title -
case studies in business and management
Language(s) - English
Resource type - Journals
ISSN - 2333-3324
DOI - 10.5296/csbm.v3i2.9425
Subject(s) - alliance , business , profit (economics) , global health , international business , public relations , human immunodeficiency virus (hiv) , social responsibility , political science , economic growth , marketing , health care , management , economics , medicine , law , microeconomics , family medicine
GBCHealth (formerly the Global Business Coalition) has sought to apply the unique skills and expertise of the for profit world in the fight against HIV/AIDS, Malaria, TB, and other global health problems. Founded in 2001, GBCHealth is dedicated to “mobilizing business for a healthier world.” The alliance has rapidly grown from 17 to 220-plus international companies headquartered in over 30 different countries and representing all parts of the world; different workforces, industries, and geographical regions. A sharper focus is given to this analysis of GBCHealth’s within and cross-sector initiatives and accomplishments with use of an inter-organizational theory-based framework. This commitment by GBCHealth and alliance partners is a hopeful act of social responsibility that represents awareness of correlated fates as well as good business sense.