Open AccessPerceptual Exploration of Factors and Issues Affecting Adoption of E-Insurance
Author(s) -
Anurag Pahuja,
Saloni Chitkara
Publication year - 2016
Publication title -
case studies in business and management
Language(s) - English
Resource type - Journals
ISSN - 2333-3324
DOI - 10.5296/csbm.v3i1.9623
Subject(s) - business , negotiation , perception , sample (material) , work (physics) , marketing , the internet , service (business) , insurance policy , financial services , actuarial science , public relations , internet privacy , finance , computer science , psychology , world wide web , mechanical engineering , chemistry , chromatography , neuroscience , political science , law , engineering
In this ever evolving competitive environment, technology is making its foray into lives of individuals by helping them get the work done at the click of a mouse only. And the financial services industry is no exception. E-banking has already been accepted and adopted by the younger generation and those having access to internet. Another application of E-Commerce in Insurance sector i.e., E-insurance involves keeping all or any of the insurance policies in electronic mode by the policy holders, where in everything including the request, proposal, contract and negotiation is performed on-line. Despite its proclaimed benefits, there are very few users availing this service. The present study is an attempt to explore the users’ perception towards E-insurance and their awareness of the concept. Using a sample size of 189 respondents based on convenience sampling, it further tries to investigate the factors affecting the adoption of E-insurance in India. Also, the study aims at finding out the potential issues and challenges associated with the usage of e-insurance.