Open AccessThe Effect of Internal Communication on Employees’ Commitment to Change in Malaysian Large Companies
Author(s) -
Leonis Marchalina,
Hartini Ahmad
Publication year - 2017
Publication title -
business management and strategy
Language(s) - English
Resource type - Journals
ISSN - 2157-6068
DOI - 10.5296/bms.v8i1.10629
Subject(s) - business , competition (biology) , order (exchange) , internal communications , marketing , organizational commitment , public relations , psychology , social psychology , political science , ecology , finance , biology
Employees’ commitment seems to be vital in decision making for any organizations in order to be able in business competition and to adapt with changes. The commitment among employees can be a crucial tool for improving their performance in organizations. Communication is needed to raise awareness among employees on the need of change as well as creating the readiness to the change whereby it leads to the commitment to change. The objective of this paper is to examine the influence of internal communication on employees’ commitment to change. Apparently, this issue likely has attracted the attention among either scholars or researchers. The theoretical contribution has been added in this study by investigating the effect of internal communication in influencing employees’ commitment to change. A survey of structured questionnaire was conducted in five-hundred fifty employees in Malaysian large companies. The significant relationship has been found between internal communication and employees’ commitment to change through multivariate regression analysis. Moreover, the implications to practice and theory are discussed.