Open AccessThe Role of Strategic Management on Exporting Performance: A Case Study of Iranian Firms
Author(s) -
Homa Doroudi,
Maryam Gharakhanlou
Publication year - 2016
Publication title -
business management and strategy
Language(s) - English
Resource type - Journals
ISSN - 2157-6068
DOI - 10.5296/bms.v7i1.9557
Subject(s) - lisrel , salient , structural equation modeling , order (exchange) , strategic management , business , export performance , marketing , strategy implementation , computer science , industrial organization , finance , artificial intelligence , machine learning
The current study investigates the strategy implementation of Iranian export performance, in Februy, 2015. It was conducted among 150 managers of Iranian exporting firms in order to find any significant relationship between strategy management and success in exporting performance. The methodological approach adopted for this study is Structural Equational Model (SEM) approach. It was processed in two sections (Pilot and Main study).The salient instrument of the study was questionnaire. The data were coded in SPSS (Statistical Package for Social Science, Version 22) and Lisrel (Version 8.8) Software. Three types of analyses were conducted to identify any significant relationship between them. The results revealed that there are significant relationship in most of strategies and exporting performance.