Open AccessThe Relationship between Cognition, Personality and Feeling, with Customer Purchase Intention in E-Commerce Marketing
Author(s) -
Somayeh Barzegar,
Mohammad Reza Hoshyar Sadeghian,
Roghayeh Hassanzadeh
Publication year - 2015
Publication title -
business management and strategy
Language(s) - English
Resource type - Journals
ISSN - 2157-6068
DOI - 10.5296/bms.v6i1.7993
Subject(s) - feeling , personality , cognition , psychology , test (biology) , need for cognition , marketing , e commerce , big five personality traits , advertising , business , social psychology , computer science , paleontology , neuroscience , world wide web , biology
E-commerce, has distinguished today's world from the past strictly, But the organizations with knowing its usage can apply it very well. The purpose of this study is investigation of the effect of the cognition, feelings and personality variables on customer purchase intention from online stores in e-commerce. To test the hypothesis of research, Pearson correlation test, linear regression and path analysis model were used. The results of this research has showed that online stores’ managers, according to personality, emotional and cognitive traits of customers, will allocate a larger share of virtual market of e-commerce to themselves.