Open AccessShopping Habits, Brand Loyalty and Brand Preference: Exploring Consumers’ Behaviour during a Recession
Author(s) -
Kelisha Govender,
Krishna Govender
Publication year - 2013
Publication title -
business management and strategy
Language(s) - English
Resource type - Journals
ISSN - 2157-6068
DOI - 10.5296/bms.v4i2.4674
Subject(s) - recession , loyalty , brand loyalty , business , advertising , marketing , preference , exploratory research , brand preference , perception , private label , order (exchange) , sample (material) , brand awareness , economics , psychology , keynesian economics , microeconomics , chemistry , finance , chromatography , neuroscience , sociology , anthropology