Open AccessExternal Quality Cues’ Impact on Developing Cigarette Brand Image
Author(s) -
Tahmoures Hasangholipour,
Mohsen Nazari,
Mehdi Ghafoury
Publication year - 2013
Publication title -
business management and strategy
Language(s) - English
Resource type - Journals
ISSN - 2157-6068
DOI - 10.5296/bms.v4i2.4673
Subject(s) - respondent , psychology , advertising , brand image , quality (philosophy) , variables , social psychology , marketing , mathematics , business , statistics , philosophy , epistemology , political science , law