Open AccessSocial Constructionism and the Corporate Brand: Semiotic Analyses of Print Adverts
Author(s) -
Oluwaseun Akindele,
Jeremiah Iyamabo,
Olutayo Otubanjo
Publication year - 2013
Publication title -
business management and strategy
Language(s) - English
Resource type - Journals
ISSN - 2157-6068
DOI - 10.5296/bms.v4i1.3547
Subject(s) - corporate branding , meaning (existential) , semiotics , brand equity , operationalization , brand management , social constructionism , brand loyalty , advertising , strict constructionism , sociology , marketing , brand extension , process (computing) , business , psychology , epistemology , social science , computer science , philosophy , psychotherapist , operating system