Open AccessA Combined VIKOR – Fuzzy AHP Approach to Marketing Strategy Selection
Author(s) -
Ali Mohaghar,
Mohammad Rezā Fathi,
Mohammad Karimi Zarchi,
Asie Omidian
Publication year - 1969
Publication title -
business management and strategy
Language(s) - Uncategorized
Resource type - Journals
ISSN - 2157-6068
DOI - 10.5296/bms.v3i1.957
Subject(s) - vikor method , analytic hierarchy process , fuzzy logic , selection (genetic algorithm) , rank (graph theory) , computer science , operations research , data mining , multiple criteria decision analysis , process (computing) , artificial intelligence , mathematical optimization , mathematics , combinatorics , operating system