Open AccessCustomer Loyalty Assessment-A Case Study in MADDIRAN, the Distributor of LG Electronics in Iran
Author(s) -
Ali Dehghan,
Arash Shahin
Publication year - 2011
Publication title -
business management and strategy
Language(s) - English
Resource type - Journals
ISSN - 2157-6068
DOI - 10.5296/bms.v2i1.628
Subject(s) - loyalty , loyalty business model , marketing , business , descriptive statistics , service (business) , test (biology) , advertising , sample (material) , psychology , statistics , mathematics , service quality , paleontology , chemistry , chromatography , biology
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