Open AccessSnooping Handicraft-Ecotourism in Lombok
Author(s) -
S. H. Hengky
Publication year - 2018
Publication title -
business and management horizons
Language(s) - English
Resource type - Journals
ISSN - 2326-0297
DOI - 10.5296/bmh.v6i1.12623
Subject(s) - handicraft , craft , tourism , business , sustainability , ecotourism , marketing , standardization , promotion (chess) , christian ministry , quality (philosophy) , political science , geography , ecology , archaeology , politics , law , biology , philosophy , epistemology
Handicraft ecotourism has not become a leading sector in Lombok. Recently, the President of Indonesia has targeted to improve the performance of this sector to be ten times over the next four years. Factually, obstacles encountered with the development of handicrafts in Lombok include raw materials, facilities, and weakness in material, design, creativity, and promotion. This study addressed a theme of a sustainability, economy and development of a region. Determining the performance gap between the existing and expected, would inform them about the priority over their program. This study found four (4) points that get to improve: Firstly, the Ministry of Tourism will prioritize training for the artisans in making the new design of the new craft actively. Secondly, develop innovative and developing creative new designs and themes from crafts, adapting lessons to the needs of travelers and meeting their criteria. Thirdly, the artisans expand their distribution area to improve its business by coordinating, strengthening the standardization of craft quality. Finally, they get to substitute the material without changing the function and culture of local handicrafts.