Open AccessThe Impact of Medical Tourist Relationship Management Dimensions on Innovation Capabilities
Author(s) -
Fayez Bassam Shriedeh
Publication year - 2019
Publication title -
business and economic research
Language(s) - English
Resource type - Journals
ISSN - 2162-4860
DOI - 10.5296/ber.v9i3.14955
Subject(s) - tourism , business , sample (material) , customer relationship management , product (mathematics) , product innovation , marketing , service (business) , service innovation , innovation management , positive relationship , medical tourism , process (computing) , knowledge management , process management , computer science , psychology , geography , mathematics , social psychology , chemistry , geometry , archaeology , chromatography , operating system
This study investigates the one-to-one effect of medical tourist relationship management on innovation capabilities. This study employed regression analysis to test the research hypotheses in a sample of 306 medical tourists in Amman, Jordan. The findings indicate that long- term relationship and joint problem solving have positive impacts on all types of innovation. Knowledge management and customer involvement have positive influences on the product, process, service, and marketing innovations. Technology-based CRM has positive impacts on product, service, and process innovation. Finally, this paper discusses practical implications and future study directions.