Open AccessE-Business Usage in Tourism Industry: Drivers and Consequences
Author(s) -
Mehmet Ali Ekemen,
Aytaç Yıldırım
Publication year - 2016
Publication title -
business and economic research
Language(s) - English
Resource type - Journals
ISSN - 2162-4860
DOI - 10.5296/ber.v6i2.9908
Subject(s) - tourism , electronic business , business , stratified sampling , structural equation modeling , marketing , competence (human resources) , business process , new business development , knowledge management , process management , business model , computer science , management , economics , statistics , mathematics , machine learning , political science , law , work in process
In seeking empirical evidence of E-business practices and its business implications, this study introduced and tested an interactive, comprehensive and multi-dimensional theoretical model in developing country settings. The model assessed the drivers of E-business usage by looking at technological, organizational, and environmental (TOE) factors and established a relationship between E-business usage and business performance by measuring business performance based on the three dimensions; impact on financial, impact on customers, and impact on internal business process. Samples were selected using stratified random sampling which yielded 160 valid questionnaires and the structural equation modelling method was used to evaluate the model. In assessing the drivers of E-business usage, technology competence, web functionalities, firm size, and pressure intensity were found to have significant influence on the extent of E-business usage. Also, E-business usage was found to have significant influence on business performance with positive relationship.