Open AccessApplying the Analytic Hierarchy Process Decision Analysis to Better Understand Adoption Intentions of Mobile Banking
Author(s) -
Wen-Tsung Wu,
ChieBein Chen,
Chiao-Chen Chang
Publication year - 2016
Publication title -
business and economic research
Language(s) - English
Resource type - Journals
ISSN - 2162-4860
DOI - 10.5296/ber.v6i1.9621
Subject(s) - mobile banking , analytic hierarchy process , database transaction , personalization , context (archaeology) , hierarchy , business , perspective (graphical) , marketing , order (exchange) , mobile commerce , knowledge management , computer science , operations research , economics , engineering , finance , artificial intelligence , geography , database , market economy , archaeology
The purpose of this study was to examine the influencing factors of the adoption intention of mobile banking from a bank perspective. The survey data were conducted from a selection of mobile banking, and were analyzed by the analytic hierarchy process (AHP) decision analysis to explore adoption intentions in the context of mobile banking. The results of the AHP decision analysis revealed that the “convenience” and the “personalization” were the most important factors for mobile banking from a bank’s perspective. Furthermore, the research findings illustrated theoretical and practical implications for mobile banking development and indicated how to reinforce the “location-based benefits” and the “transaction speed” in order to create customer adoption intentions via a bank perspective.