Open AccessStructural Inertia, Social Media and Organizational Change
Author(s) -
Musab Ababneh
Publication year - 2016
Publication title -
business and economic research
Language(s) - English
Resource type - Journals
ISSN - 2162-4860
DOI - 10.5296/ber.v6i1.8939
Subject(s) - inertia , organizational change , momentum (technical analysis) , inertial frame of reference , structural change , social change , process (computing) , economics , sociology , political science , computer science , market economy , public relations , physics , classical mechanics , economic growth , finance , operating system
The paper addresses structural inertia and radical change in countries which have suffered from stagnant inertial forces. In light of the punctuated equilibrium model, the paper introduces two propositions which suggest that such forces have established the necessary conditions for radical change. Also, social media networks have been a factor in creating such change by galvanizing protestors and by allowing them to share information, to organize, and to build support and momentum for the change process.