Open AccessImpact of TV Advertisement on the “Response Process” of the Private Service Holders of Bangladesh
Author(s) -
Md. Anamul Hoque,
SK Kamal Ahmed,
Mahmudul Hasan Fouji
Publication year - 2013
Publication title -
business and economic research
Language(s) - English
Resource type - Journals
ISSN - 2162-4860
DOI - 10.5296/ber.v3i1.3549
Subject(s) - advertising , product (mathematics) , competition (biology) , business , service (business) , likert scale , sample (material) , marketing , scale (ratio) , psychology , geography , ecology , developmental psychology , chemistry , geometry , mathematics , cartography , chromatography , biology