Open AccessMarketing Strategies and Customer Satisfaction: A Study on the Higher Education Institutions in Johor
Author(s) -
Sook-Fun Fong,
Rui-Ying Loh,
Sang-Long Choi
Publication year - 2022
Publication title -
business and economic research
Language(s) - English
Resource type - Journals
ISSN - 2162-4860
DOI - 10.5296/ber.v12i2.19781
Subject(s) - marketing , customer satisfaction , business , popularity , relationship marketing , brand image , advertising , marketing management , psychology , social psychology