Open AccessHow Chilean Journalists Use Social Media: Digital Transformation and New Forms of Visibility and Identity Creation
Author(s) -
Claudia Mellado,
Auska Ovando
Publication year - 2021
Publication title -
palabra clave
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.249
H-Index - 10
eISSN - 2027-534X
pISSN - 0122-8285
DOI - 10.5294/pacla.2021.24.2.2
Subject(s) - visibility , social media , construct (python library) , identity (music) , digital media , sociology , social identity theory , media studies , political science , advertising , geography , business , social group , computer science , social science , art , aesthetics , meteorology , law , programming language
Based on the content analysis of 1,400 Twitter and Instagram accounts, this study identified the social media profiles of 792 Chilean journalists from national media outlets to describe their visibility and activity levels and how they construct their identities. Our results show that although Chilean journalists have a solid digital presence, they use social media platforms differently, deploying various identity creation strategies and new journalistic roles. Our findings also address the media outlets’ influence on Chilean journalists’ profiles, level of use, and the identities emerging from their social media accounts.