Open AccessThe Three-Sided Economic, Structural and Cultural Perspective of Advertisement
Author(s) -
David Alameda-García,
Elena Fernández Blanco,
Juan Benavides-Delgado
Publication year - 2013
Publication title -
palabra clave
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.249
H-Index - 10
eISSN - 2027-534X
pISSN - 0122-8285
DOI - 10.5294/pacla.2013.16.1.7
Subject(s) - perspective (graphical) , mass media , advertising , business , production (economics) , frame (networking) , marketing , engineering , economics , computer science , telecommunications , artificial intelligence , macroeconomics
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