Open AccessUNIVERSITY BRAND: MODEL AND METHODOLOGY FOR COST EVALUATION
Author(s) -
E. A. Derbinskayu,
Сергей Антонович Касперович
Publication year - 2022
Publication title -
vestnik polockogo gosudarstvennogo universiteta. seriâ d. èkonomičeskie i ûridičeskie nauki
Language(s) - English
Resource type - Journals
eISSN - 2710-1916
pISSN - 2070-1632
DOI - 10.52928/2070-1632-2022-61-6-19-24
Subject(s) - competitor analysis , marketing , brand equity , value (mathematics) , brand awareness , position (finance) , brand management , brand names , business , brand strategy , computer science , finance , machine learning