Open AccessEfek Pemikatan (Attraction Effect) dan Bias Status Quo Sebuah Eksperimen dalam Perilaku Pengambilan Keputusan Portofolio Keuangan
Author(s) -
Bayu Laksma Pradana
Publication year - 2021
Publication title -
jurnal bina akuntansi
Language(s) - English
Resource type - Journals
eISSN - 2656-9515
pISSN - 2338-1132
DOI - 10.52859/jba.v8i2.179
Subject(s) - status quo , status quo bias , respondent , attraction , endowment effect , preference , social psychology , prospect theory , endowment , microeconomics , economics , psychology , political science , law , linguistics , philosophy , market economy
The reference dependent preference plays a significant role in individual choice behavior. Introducing a third option which is asymmetrical dominated to the dominating option can influence one’s decision. The status quo, endowment and attraction or decoy effect are the main noises. Such noises are proof to counter the rational choice theory. This paper tries to observe the status quo and decoy effect. Existence of those two effects are examined in experimental observation with 32 respondents. Questionnaires are set for respondents to dig information about how their answers contain choices. Two and three varies alternatives are presented to see respondent choice feedback when a third inferior alternative is available. The result shows respondent tendency to switch options when status quo becomes a reference point.