Open AccessThe Next Step is Digital Leadership
Author(s) -
Rana E. Jisr
Publication year - 2021
Publication title -
journal of contemporary research in business administration and economic sciences
Language(s) - English
Resource type - Journals
ISSN - 2777-7391
DOI - 10.52856/jcr311280120
Subject(s) - digital transformation , face (sociological concept) , general partnership , public relations , digital media , business , engineering , political science , computer science , sociology , world wide web , social science , finance
The aim of this article is to shed light on the vital role of digital leaders in today’s businesses. Many firms have already grounded their partnership with digital transformation before the pandemic. Others sped up all efforts to implement digital capabilities due to COVID-19 for the first time for survival. So, we tried to show that a digital leader needs additional requirements to face the new challenges of working remotely. Furthermore, we think that good online communication skills with digital leaders draw a compelling composite picture of an effective working environment in a digital world.