
BRAND PERSONALITY AND CULTURE: THE ROLE OF ROTARY CLUB IN A CONTINUOUSLY DIVERSE SOCIETY
Author(s) -
Mustapha Tosin BALOGUN,
Oyekunle Olubusola Temiloluwa,
Tijani Usman Moyosore
Publication year - 2022
Publication title -
management and marketing
Language(s) - English
Resource type - Journals
eISSN - 2068-9667
pISSN - 1841-2416
DOI - 10.52846/mnmk.20.1.03
Subject(s) - hofstede's cultural dimensions theory , uncertainty avoidance , collectivism , sociology , masculinity , individualism , goodwill , personality , social psychology , psychology , test (biology) , political science , business , gender studies , law , paleontology , biology , finance