Open AccessTOO HARD TO MEASURE! MEASUREMENT OF SOCIAL MEDIA ACTIVITIES. AN OBJECTIVE-BASED PROCESS
Author(s) -
Christopher Zerres
Publication year - 2021
Publication title -
management and marketing
Language(s) - English
Resource type - Journals
eISSN - 2068-9667
pISSN - 1841-2416
DOI - 10.52846/mnmk.19.2.04
Subject(s) - measure (data warehouse) , process (computing) , social media , business , computer science , process management , world wide web , data mining , operating system