Open AccessSocially responsible behaviour of Kazakhstani consumers
Author(s) -
А. С. Кенебаева
Publication year - 2021
Publication title -
k̦azèu habaršysy
Language(s) - English
Resource type - Journals
ISSN - 2224-5561
DOI - 10.52821/2224-5561-2021-2-55-64
Subject(s) - hospitality , tourism , marketing , originality , business , sustainability , sustainable tourism , hospitality management studies , consumer behaviour , social responsibility , value (mathematics) , corporate social responsibility , service (business) , public relations , psychology , social psychology , political science , ecology , machine learning , computer science , law , biology , creativity
Purpose - This study aims to investigate the environmentally and socially-conscious behavior of Kazakhstani consumers in the sector of hospitality and tourism. Methodology - This empirical research is based on the quantitative research method and applies a survey data collection technique. The self-administered questionnaires were distributed among potential consumers relying on a convenience sampling technique. The attitudes of consumers towards responsible business practices of hospitality and tourism firms have been examined by the application of the Pearson Correlation Analysis. Originality / value - The study contributes to the theory building in the field of consumer behavior by responding to a contextual gap in the literature on environmentally and socially-conscious behavior of Kazakhstani consumers focusing on their attitudes towards sustainable business practices in hospitality and tourism and offers practical implications for domestic tourism and hospitality service providers. Findings - The findings show that consumers with higher levels of awareness about sustainable business practices and principles tend to pay higher prices for environmental and socially friendly hospitality and tourism offerings corresponding to sustainability standards and such kind of behavior does not depend on income or education level of individuals.