Open AccessImpact of quality of reviews on the perceived diagnosticity, purchase intention and the mediating role of perceived EWOM influence in case of B&B industry
Author(s) -
Shailesh Sood
Publication year - 2021
Language(s) - English
DOI - 10.52814/pjma.2021.1103
Subject(s) - perceived quality , quality (philosophy) , psychology , social psychology , marketing , business , advertising , purchasing , philosophy , epistemology