Open AccessContinuance Intention of Micro Entrepreneurs using Social Media: The Word-of-Mouth Impact
Author(s) -
Christian Widodo,
Usep Suhud,
Saparuddin Mukhtar
Publication year - 2022
Publication title -
zenodo (cern european organization for nuclear research)
Language(s) - English
DOI - 10.5281/zenodo.6115963
Subject(s) - continuance , word of mouth , social media , business , advertising , marketing , psychology , computer science , world wide web , social psychology