Open AccessImpact of Brand Experience on Positive Word of Mouth (PWOM) communication in Smartphone products: A mediation effect through customer satisfaction.
Author(s) -
Muhammad Ali Brohi
Publication year - 2020
Publication title -
zenodo (cern european organization for nuclear research)
Language(s) - English
DOI - 10.5281/zenodo.4396079
Subject(s) - word of mouth , mediation , customer satisfaction , advertising , business , psychology , marketing , sociology , social science