Open AccessTHE EFFECT OF PRODUCT, BRAND AND PACKAGING DIVERSITY OF COMPETITIVE ADVANTAGES AND IMPLICATIONS ON SALES RESULTS (A Study on Opak Small and Medium Industries in Sumedang Regency)
Author(s) -
Winna Roswinna Deden Komar Priatna*
Publication year - 2019
Publication title -
zenodo (cern european organization for nuclear research)
Language(s) - English
DOI - 10.5281/zenodo.3452644
Subject(s) - business , diversity (politics) , marketing , competitive advantage , product (mathematics) , advertising , industrial organization , commerce , mathematics , geometry , sociology , anthropology