Open AccessHOW DIGITAL MARKETING INFLUENCES IMPULSE BUYING TENDENCY AND IMPULSE BUYING IN E-COMMERCE INDUSTRY
Author(s) -
Patria Laksamana Gusrianda Hidayat
Publication year - 2019
Publication title -
zenodo (cern european organization for nuclear research)
Language(s) - English
DOI - 10.5281/zenodo.3365414
Subject(s) - impulse (physics) , business , marketing , digital marketing , advertising , e commerce , commerce , computer science , world wide web , physics , quantum mechanics