
IMPACT OF IN-STORE ADVERTISEMENT ON CONSUMER BUYING DECISIONS IN DEHRADUN CITY
Author(s) -
Shubham Rautela* Dr Diksha Panwar
Publication year - 2019
Publication title -
zenodo (cern european organization for nuclear research)
Language(s) - English
DOI - 10.5281/zenodo.2634577
Subject(s) - advertising , business , marketing