Open AccessIMPACT OF SOCIAL MEDIA ON ENTREPRENEURSHIP GROWTH: A CASE OF LAHORE, PAKISTAN
Author(s) -
Wajahat Shafiq Mahwish Zafar*
Publication year - 2017
Publication title -
zenodo (cern european organization for nuclear research)
Language(s) - English
DOI - 10.5281/zenodo.259592
Subject(s) - social media , entrepreneurship , social entrepreneurship , political science , social science , sociology , law
This manuscript has been written for the proven of the relationship of social media and entrepreneurship growth in Pakistan specifically in Lahore. This study raises different questions about the use of social media in the third world country, where technology and its literacy arrives late as compare to the rest of the world. The research was conducted to observe the difference between entrepreneur’s growth who are using social media for the promotion of the products & services, and who are not using. This study used regression analysis to investigate the impact of social media on entrepreneurial growth. The study clearly concluded that the companies of Lahore who are on social media are more popular among the masses as compare to those who are not using internet for the advertising purpose